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CX Files

May 18, 2023

Sadiq Mohammed is the managing director of USMAART. He is based in Manchester in the UK. USMAART provides outsourcing consultancy support to retail, travel, energy and telecoms sector clients such as N Brown, Studio Retail, Music Magpie, Sky, Coast, Comparison Technology Ltd and many others.

Peter Ryan talked to Sadiq about how clients can find the right outsourcing partner for customer experience (CX) projects and what has changed in the selection process in recent years?