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CX Files


Feb 6, 2025

Phil Fersht is the CEO and Principal Analyst at HFS Research. He is based in Boston, Massachusetts, USA.

He recently posted this 'AI continuum' on LinkedIn:

https://www.linkedin.com/posts/pfersht_rpa-genai-agentic-activity-7282865406917115904-5lrX

Mark Hillary called Phil to talk about this and how AI is offering the opportunity for genuine innovation in CX and BPO.

https://www.hfsresearch.com/

https://www.linkedin.com/in/pfersht/

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March 2010 - Mark Hillary with Phil Fersht podcast

https://podcasts.apple.com/us/podcast/phil-fersht-horses-for-sources/id216384010?i=1000404472875