Sep 3, 2026
Peter Ryan talks to Andrew Kokes, Chief Marketing Advisor at Pivot AI Global, about how AI is fundamentally changing B2B marketing and sales.
As buyers increasingly use ChatGPT, Gemini, Claude and other AI platforms to research suppliers and build shortlists, traditional search engine visibility is no longer enough....
Jul 30, 2026
LinkedIn Has Lost the Plot — Can the CX Community Fix It?
LinkedIn was once the essential networking platform for business professionals, but today it can feel overwhelmed by sponsored posts, algorithmic recommendations, automated sales messages and bland AI-generated content. Even genuine attempts to connect...
Jul 23, 2026
Jim Farnsworth is Founder and CEO of HiOctayne. He is based in Denver, Colorado. Jim has a long history as a senior leader within and advisor to multiple BPOs and CX experts. He is therefore well placed to comment on why the publicly traded BPOs have seen their share price collapse - and what can these companies do...
Jul 22, 2026
If AI Can’t See You, Buyers Won’t Either: The New Rules of B2B Sales
In this special bonus episode of CX Files, Peter Ryan turns the microphone on his co-host Mark Hillary to discuss Mark’s latest book, If AI Can’t See You, You Don’t Exist: How B2B Sales Changed Forever. Mark explains how AI platforms such as...