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CX Files

Oct 30, 2025

Elona Ymeri is the service delivery manager at Assist Digital. She is based in Tirana, Albania.

Elona spoke to Mark Hillary about the role of smaller BPO destinations. What can they offer that is harder to find from the big locations? Is the continued influence of AI and other automation technology reducing the need to...


Oct 23, 2025

Joanne Morrison is the founder of Outmarket. She is based in Toronto, Canada.

Outmarket is a specialist marketing agency that is focused on BPO and CX companies.

Telling potential customers about your services has always been important, but as BPO gets more complex, more international, and AI changes how marketing can...


Oct 16, 2025

Miguel Familia is the CEO and co-founder of Wise BPO. He is based between the Dominican Republic and St. Petersburg, Florida, USA.

Miguel has a long history in CX, but one year ago he decided to create a new BPO brand - serving clients from the Dominican Republic.

Peter called Miguel to learn about his story of creating...


Oct 9, 2025

This week we have a group of CX and BPO experts who recently visited Georgia. This nation of 3.6m people is positioned on the Black Sea, at the intersection of Europe and Asia, and is working hard to position itself as an attractive destination for CX and BPO sourcing.

Peter Ryan talked to people who travelled with him...


Oct 2, 2025

Traci Freeman holds a number of roles, including as the managing member of Believe Consulting, but in this conversation we focused on her role as a partner of the Africa Federation of GBS Associations.

This federation is aimed at unlocking Africa’s potential in the BPO, CX and ITO sectors. Enhancing Africa’s...