Preview Mode Links will not work in preview mode

CX Files

Jun 3, 2021

Helen Hickin is the founder and CEO of ICON Communication Centres, based in Prague in the Czech Republic. ICON is focused on CX, inside sales, and account management for B2B brands.

Most of the time when we focus on CX strategy we tend to focus on B2C - the end consumers - but B2B remains critically important and has also changed with the pandemic. In this edition, Peter Ryan talks to Helen about what has changed in B2B CX and what is coming next in this space...