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CX Files

May 19, 2022

Daniel Hay is the CX and Digital Transformation Leader at Dow (Latam). He is based in São Paulo, Brazil.

With a 125-year history, Dow is one of the largest chemical producers in the world with products that include plastics, chemicals, and agricultural products - it's an enormous global B2B operation and Daniel explains how they have learned from B2C approaches to CX and how B2B is slightly different.